©2020 Verizon Media. Trader Joe's Says It's Rebranding Some Products After Petition Calls Them Racist. Find 24 listings related to Trader Joe in Campbell on YP.com. According to the petition, which has been signed by more than 2400 people at last check, “the grocery chain labels some of its ethnic foods with modifications of ‘Joe’ that belies a narrative of exoticism that perpetuates harmful stereotypes.”. We want to be clear: we disagree that any of these labels are racist. For example, ‘Trader Ming’s’ is used to brand the chain’s Chinese food, ‘Arabian Joe’ brands Middle Eastern foods, ‘Trader José’ brands Mexican … “A few weeks ago, an online petition was launched calling on us to ‘remove racist packaging from [our] products,’” Trader Joe’s said in a statement last week. "The Trader Joe’s branding is racist because it exoticizes other cultures — it presents ‘Joe’ as the default ‘normal’ and the other characters falling outside of it — they are ‘Arabian Joe,’ ‘Trader José,’ and ‘Trader Joe San,’ the petition states. For example, ‘Trader Ming’s’ is used to brand the chain’s Chinese food, ‘Arabian Joe’ brands Middle Eastern foods, ‘Trader José’ brands Mexican foods, ‘Trader Giotto’s’ is for Italian food, and ‘Trader Joe San’ brands their Japanese cuisine.”, The petition further bemoans the inception of Trader Joe’s, alleging it was inspired by a “racist book and a controversial theme park attraction” and saying it perpetuates “exoticism.”, Trader Joe’s isn’t having any of it. (Source: AP Photo/Rick Bowmer) By JOHN ROGERS | August 1, 2020 at 12:21 AM EDT - Updated August 1 at 12:21 AM . See reviews, photos, directions, phone numbers and more for Trader Joe locations in Campbell, CA. Spokesperson Kenya Friend-Daniel told NPR on Monday that the brand “made the decision several years ago to use only the Trader Joe’s name on our products moving forward” and “had hoped that the work would be complete by now but there are still a small number of products going through the packaging change and we expect to be done very soon.”. Asian products were labeled Trader Ming, Italian products Trader Giotto, Trader José for Latinx-inspired products, and Arabian Joe for Middle-Eastern foods. Other Trader Joe's names cited include Arabian Joe for Middle Eastern food, Trader Giotto's for Italian and Trader Joe San for Japanese cuisine. These products have been really popular with our customers, including some budding mathematicians.”, While cancelers continue signing onto the petition, Trader Joe’s said it has recently received much support for its branding as “customers reaffirm[] that these name variations are largely viewed in exactly the way they were intended­ — as an attempt to have fun with our product marketing.”, “Trader Joe’s has been a unique, fun and neighborly place to shop for over 50 years,” the company said. The brand claims it decided to repackage products labeled "Trader Ming's," "Trader Giotto's," "Arabian Joe," and more "several years ago," not because of the petition. United Arab Emirates - Trader Joe's | Trader Joe's Trader Joe's is a neighborhood grocery store with amazing food and drink from around the globe and around the corner. The petition also took issue with the chain’s founder, Joe Coulombe, taking “inspiration in building the Trader Joe’s brand from a racist book and a controversial theme park attraction, both of which have received criticism for romanticizing Western Imperialism and fetishizing non-Western peoples.” The petition points to the chain’s website, which claims Coulombe was inspired by the book “White Shadows in the South Seas” and the Disneyland Jungle Trip ride. ‘Here is a stone which the feet of a few outcasts pressed for an instant, and this stone becomes famous; it is treasured by a great nation.’. It came for the Washington Redskins — canceled. Today is National Voter Registration Day! Enjoy, and happy new year! Friend-Daniel also told the publication that repackaging had been in progress before the petition and was not in response to it. Her examples, “Trader Ming’s is used to brand the chain’s Chinese food, “Arabian Joe” brands Middle Eastern foods, “Trader Jose” brands Mexican foods,” etc. "It presents 'Joe' as the default ‘normal’ and the other characters falling outside of it — they are 'Arabian Joe,' 'Trader José,' and 'Trader Joe San.'" Other Trader Joe's names cited include Arabian Joe for Middle Eastern food, Trader Giotto's for Italian and Trader Joe San for Japanese cuisine. Rounds of flat bread, rubbed with olive oil, are topped with a minimal (but still delicious) amount of chopped spinach, onion and spices. Trader Joe's said it disagrees with accusations of racism and said it does not make decisions based on petitions. It came for police shows — canceled. Trader Joe's Santa Cruz (193) 700 Front St Santa Cruz, CA 95060 US 831-425-0140 ... they are 'Arabian Joe,' 'Trader José,' and 'Trader Joe San.'" "We … We made it easy for you to exercise your right to vote! Sign up for membership to become a founding member and help shape HuffPost's next chapter. This marketing would be extended to the (world’s biggest AHEM) “ethnic” food at Trader Joe’s. We also decided to consider what amid this strange and stressful year brought us joy, sometimes unexpectedly. She said the controversial approach to naming “may have been rooted in a lighthearted attempt at inclusiveness.” However, Friend-Daniel said, “we recognize that it may now have the opposite effect — one that is contrary to the welcoming, rewarding customer experience we strive to create every day.”, In a statement to CBS News, the brand added: “While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect — one that is contrary to the welcoming, rewarding customer experience we strive to create every day.”, While many of the offending product packaging has already been changed, according to the brand, Trader Joe’s also told the publication they plan to finish changing over all packaging “very soon.”. , All Rights Reserved forward to taking care of our wonderful customers for many future decades. ” list never.!: we disagree that any of these labels are Racist kylee Zempel an! 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