In the afternoon, in the evening shifts, same thing happens, we call them 3 times. That’s a big character of a bear, a koala, because that’s our logo. OK? We’ve got that all over our schools, and it is in America too, on our walls. Also I believe my wife and I are a kind of partnership. The number of weekly lessons and comparing them from term to term, block to block or season to season, is a hot topic for discussion during swim school management meetings. These are people’s names that are written in so they write the person’s name in. In three years’ time we’ll peek out at about $1.7m. We were ready to be out of there in 1990 but we did hang on and our schools did grow and we have grown from that point quite significantly. We have different levels they flow through. We do about 3,000 lessons a month in baby programs in our schools and you can teach the lessons either privately or you can teach the lessons in groups. Where do you start? Bear Paddle Swim School path to profitability is simple. Maintaining and growing the number of swimmers in your program is essential for effective business operations. There is something going on here. This is probably where a lot of people started – in back yard pools. At this point I was still an illegal alien. Down here tells me the number of people that signed up. Partner? You can see a big differences in cost. And of course you have got your typical University pools which are deep water and very difficult for teachers to stand up in, and you’ve got your High School pools where most programs are taught in California anyway, and they are all outdoors, which makes your season limited because you can only teach in the summer time. This is just one table of contents of his preschool program. A Teacher Training manual and Teacher Training Course are just part of the system of the Operations manual. With flexible class schedules, make-up lessons and a fully stocked changing room, we’re here to make swim lessons convenient for your family. Basically it’s a job description. We haven’t finished them all but they’re underway. I haven’t got a job for you but you really need to come and look around the country.” So, from May 1986 until August for 3 months, I went from one side of Australia to the other. I wasn’t a very good businessman. JOHN BAINBRIDGE: We’re not going to tell you a lot about what goes into all these programs and systems. About 2 years ago John discovered someone who’s changed the way we view our businesses. Now the reason you go to the effort to document all of it is because as people move on and times change, it is impossible for you to physically remember to pass on all that information. We try to get them in their first year in college if they are going to be going to a local school, because we know then they have 4 or 5 years to get through school and we find that if we keep a teacher for about 4 or 5 years, you are going to get a good program taught and it is quite a satisfactory thing. I get an administration report on what’s going on. Don’t open just yet but before you do open them, I want you to try and picture this. That’s it. Three year olds and under can enter as a baby, or they can enter as a preschool swimmers up here, at the 3 to 5 years old age group or, they can enter as a 6 to 12 years old which we call “Learn To Swim” program, and 13 and above are adults. What does that mean? This is one of the critical pieces of information you need to know in your school or your business because wages are the primary number one expense you will have so you need to keep a close look at this. This is a Parenting magazine and we stuck a big 1/2 page one in there of our school. He is governed by the use of the facility that he has. Most of it is controlled by what facility you are working in. We very rarely give them a whole dollar but it could be .95 or .80, depending on how they perform throughout the year. Well, you think about who you are going to teach. Recently, the President of Goldfish Swim School was featured on an episode of Franchise Bible Coach Radio. Of course the younger guys were catching up on me fairly quickly, so I switched to marathon swimming. Consultez le profil complet sur LinkedIn et découvrez les relations de Adrien, ainsi que des emplois dans des entreprises similaires. That concludes the Personnel Section. This is how we answer the phone here. The geese story is kind of little different. Then it goes into the roll of a teacher; talks about how to conduct classes, goes in to the methodology of how you teach, professionalism, how you want them on time, and all that sort of stuff. I Just couldn’t help but thinking the other day with Princess Diana; how sad that was that someone who is loved and respected all over the world and how just all of a sudden it was over. Seeking profitability? He spent 28 grand on it and it didn’t work so he’s still doing it manually. Then we got them to prioritize what bugged them the most. So what did we do? So that’s kind of how the training goes. Our certificate does not read that you have now finished this and you have got this award. If the business depends on you then you don’t have a business at all. People are in to more activities than they are in Australia. Another way is location of your ad, particularly in newspapers. Big Blue Swim School focuses on creating Big Moments for children ages six months to 12 years old. He said, “What do I have to do to get you to come and work for me?” I said, “Simple. It is a lot of fun, and of course to put out information to them on any changes you might have in your program. And finally Standards. Il y a 1 161 offres d'emploi : Hour - Manotick, ON sur, le plus grand site d'emploi mondial. Class Hours . You can get rivers and lakes where people put lanes in – all this determines a lot to do with what program you are going to run. Inflatables These modular floating play zones, complete with mini … They have this book and I have the same book in my office for each of their schools and its set out in sections. So I looked at this facility and thought maybe we could do something and I proposed the program. I love coming and visiting your country. The question was, “What do you want to earn?” Now I felt I was right. As I said in ’81 we had three and so on, so that’s the number of schools we had. What you’ve got to do is adapt your program to your facility. JOHN COUTTS: I want to tell you about a guy called Michael Gerger. Liz Howells, SwimAmerica: A Success Model for Ownership by Karen & John Leonard (1997), The Bolles School Swimming Program by Gregg Troy (1997). Our partners; Franchising News; Media; Awards; Contact us; Search for: Previous Next No, as our company owned outlets have demonstrated, there is a direct need for year-round swimming. As I said, you may not believe it, but we are the 2 original Hells Angels from Australia. For businesses … Drowning is the third most common cause of accidental death in children. You work for yourself. Those that make it through that interview then move on to the Private Interview. In addition to annual in-service, we also do workshops. That time we weren’t but we’re doing a new project going in another city in Adelaide; so I was fairly conservative with my income. Those of you that coach know there isn’t a lot of money in coaching. The third section is your Recruitment System. This is a job that as no caring person, we really want to do and is generally not handled very well. He is running almost at 70% potential now so you can see that the figures he is talking about is $1.4m, isn’t a lot of baloney, it’s happening. Ours is a little lower than that because we seem to have a high turnover. In fact, in our business, wages, bonuses, superannuating, consume .45 in every dollar. Just to give it a better name, but it is really the Bible of how our schools are managed. Work on ways to get in to schools. Start with high quality swim lessons, supreme customer service, and build relationships with families for a lifetime connection - then, rinse and repeat! We do a color ad in the back of the front page of one of the recreation magazines. What is Internal Marketing? We’re going to have a look at what goes in to each one of those sections. So geese are kind of what we think our swim school should be. I was in Adelaide visiting a friend, another swim school friend. This is what Operations Manual looks like for us. That consists of 3 subsections. While I was there teaching in that pool, one of the clients of the babies I was teaching, was involved in the development of a health club and he said, “It might be an opportunity for you to start up a swim school.”. I had drawn up the small teaching pool and in this case I had worked out how I was going to use it. You can put a lot of information in your brochure but don’t make it too wordy. I am going to show you each of these individually in a minute but that’s what is actually in that book and that’s why it’s that thick because there are weekly sheets that they give me which are their weekly reports. Your individual results may differ. Now let’s look at what we can do monthly with these reports. We have 5 centers, 5 managers, and I look after those 5 people. This is in a recreation magazine. Down the bottom here is where we are year to date. All this is gold up on top. This was 1990. Therefore it won’t stand out which is exactly what word of mouth advertising is all about. Découvrez le profil de Thierry Brûlé sur LinkedIn, la plus grande communauté professionnelle au monde. They do get membership to the club and that period of time their pay can be also be reviewed. There are many ways of doing this. Can’t find good people? We do the same sort of thing with our program too, but we have trophies that the kids get. They come the week before Christmas, someone draws the name out, and someone wins the bike. That’s kind of our monthly budget – what we put in here, and this is all good for the managers to be motivated with. I’ve got a few slides here I might run through and we’ll show you some of the pools. We didn’t just fall into these positions, we started off and just started working by ourselves but these things are possible. As I said earlier in the piece, we were just ordinary people that started just like you. Remember I showed you that 25 meter pool? It is something the 2 of us agree on and then this is what they actually bring in each month and there is a percentage of increase or decrease over what we did last year and this is year to date calculations. Our schools, at the end of July are about 9,000 lessons above where we were last year. What you have to include in these marketing expenses is a lot of these internal marketing. Phone: (954) 563-4930  /  1 (800) 356-2722 We take 3 readings a day and keep the records of that because liability wise in our country here in America, if you don’t have those sorts of records and someone says something about your pool is dirty or there’s no chlorine, if you don’t have a record of it you’re dead. There is a Board of Directors and a General Manager. When we put the word ‘contract’ up there, our staff didn’t like the word ‘contract.’ So we said “Well, what do you like?” They said “What about ‘agreement’?” They thought ‘agreement’ was OK. For every one of those boxes on the chart we started developing as a Position Agreement. We tried selling the concept of letting the children go and do other things. Our interview questions are fully scripted and during the interview process, we also give them some background information on the company and about the job, and just any unusual standards or policies that might apply. External marketing is just that — anything that is done outside the facility in your own client base. We’re going to teach them how to handle different situations, how you answer the phone, how you answer the most commonly asked questions. I called the papers up and said “Is there any problem using a photograph?” They said “No.” If we are going to use a photograph whose ad is going to be the best ad in the 152 papers? We call it Staff Development is the next thing. John’s is different. Forbes had just put in a second teaching pool at that stage. So definitely, most of our customers come from fairly close, but up to 33% will travel 1/2 hour to get to your school. If you’re not happy, we’ll give you another lesson. I’ll show you that in a minute because we analyze that monthly but you could do this weekly by just looking at those figures. In other words, what we take out of the business in the year, pool expenses, postage, refunds, and so on and so forth. This is the Christmas party. Use color. I found the discussions were very helpful, and I appreciated the opportunity to meet other coaches and hear their experiences. Our organization, when I arrived, was teaching the grandchildren of our first clients so we tried to play on that. Just wanted to say how fantastic The Swim School is and how pleased we are with how well our boys are progressing! I heard he was coming to Sydney so I went to his seminar. Like the blue print of the house you’re going to build because unless you know what it’s going to look like. If you have been to any of these parties, they are kind of really different. I want to go in to evaluations and this is the performance evaluation that’s given, not just to persons at the end of their 3 months but this is our annual evaluation that every staff member does in our organization. Just as you would set a house budget or your own income on what you are going to spend it on with your wife and your family, so too you do in your business. One page is about that wide and we flip it over and that might be the morning program. There are many programs or simple ways to do it but the first thing you’ve got to do is develop categories of what you’re going to put in your business. This company is made up of a number of pools and we’re just restructuring that at the moment, and we have future schools and we’re getting fairly close to expanding, but when people come at the bottom, we want to turn them on to let them see there is an opportunity for them to move up the ladder. We have tutors in every subject such as Math, Chemistry, Biology, Physics and English whatever be the school level. Periodically through the year, you might need to evaluate somebody because they may be doing something wrong and like you people know in coaching and teaching, if you keep criticizing everybody and just give them a negative, negative, negative, they turn off. Use of words can also influence what people read. We found, and for us at Killarney, we like to employ people over the age of 18. That covers tracking and evaluation. You need graded classes. I knew a million was possible but I wouldn’t set fairly high targets so I’ll set the target of shooting for $1.3 million. They pay in advance. It’s not so much swim schools providing our competition, it’s other activities. It might fill up your lessons a bit more in the winter time. Just keep going, keep marketing to the clients.” So through that next winter we did actually keep numbers, I didn’t go under. Where these blocks are it used to be 6 feet deep. To free you up to give you more time for you to work on the business and so you’ve got something to sell when you don’t want to do it anymore and also the business doesn’t have to rely on you. If they come twice, its $75.00 a month and that’s usually for the child who is afraid the first time in, we try to get them in twice a week, if we can. You need to come and sell yourself. Everyone else, if you look at the papers, is looking for experienced people. There are only 419 lessons taught in a month on Baby Grads. We found when we had a head instructor leave, there wasn’t really someone to fill that slot. For every single job we do within our business, we are starting to document or write Action Plans where we can. It depends again on your philosophy, and what you want to do. This is one thing where we can get back at Managers. We aren’t financial experts so I think out of all this budget setting thing, my biggest advice to you is get a budget set. This is what he does at Christmas time. That’s Forbes dressed up as a baby. So whilst the training may cost them $25.00 if they are employed, it is refunded. Marketing — you have to get the customers in. This one is the AT&T, you wouldn’t have to be told that. If you are ever working with your wife, you know what I am talking about. By the end of the 5th year, 800,000 have failed. Any standards by which we are going to measure the person. They tried to do that once and they went back to the old blue Ford because they thought they were losing their recognition. We play broom hop with our staff on the ice. un embryon de solution pour décrire. I am going to talk about this coming up shortly. I’ve been married to Sally for twenty years. The next section contains 4 subsections and this is the Systems Section This is really the nuts and bolts of an Operations Manual. This is not meant to make money. At Aqua-Tots Briarcliff, children of all abilities from 4 months-12 years old become safe and confident swimmers in our indoor, 90° pool. Internal marketing is anything you do inside your facilities with your existing clients. When your head coach leaves the whole program almost disintegrates because everything revolves around him unless he has been able to bring people up through the organization and have them ready to take up the slack and you’ve got a system and a program where everybody works in it. Our Employee’s Handbook goes through such things as: equal opportunity — we let people know that we won’t discriminate against color, against sex. I’d like to pass you over to John now who is going to cover staff training. He gets $10.38 a lesson. That part of the program will be another fifty minutes then we’ll take a short break for lunch and come back in the afternoon: look at Budget, Record Keeping, Marketing, then we’ll do a summary. We notified all the other people and the first person changed their mind. That’s it on Record Keeping and Budget. We are… K Gale. I looked at the figures that in 5 years that I’m almost sure that I’ll be earning, and I said to my wife, “This is B.S… That isn’t why I go to work. So total up how many lessons you have taught. Then we have 2 nights or 2 days and these are the sort of things that we cover. How will you know where to start? This system we’ve got is very similar or almost identical to John Coutts’ one. If you add up all of those programs together, you get $847,000.00 as the potential of that facility and that’s from 3:30 to 6 in those pools. He hangs the bike in the foyer so the kids can see it. possibilités de décrire les organisations. Now you have a picture of what you want to get out of life, and we know what our business is going to look like to give us more life. We started problems as we grew, because we didn’t have the structure in place to teach teachers to teach. You need to find them, you need to train them, you need to evaluate them, keep them, and occasionally you even need to father them. I figured out at that time we could do over 2 million, if every one turned up on every day allowing for a closed pool two weeks of the year, we always close over Christmas allowing for public holidays, your total was just over 10 million and I knew that everybody can do at least 15% of your total. What they did in their monthly marketing to achieve their monthly marketing goals, is written down here weekly. we provide a more personal approach to swim lessons, and the perfect environment and program for teaching children swimming. How long have you been coming for, and how far have you traveled?” And of course having been involved in teaching for a long time, it didn’t take long for me to get involved in the conversation. The Quicken program gives you a budget sheet for the whole month. JOHN BAINBRIDGE: As John mentioned, I taught in Australia in that pool that he now runs. So what do we do? We put videos and other teaching materials in there and they are used for the teachers to take home and help supplement their manuals with these video sessions, so it is another way of using videos to help with the training program. That section, the Recruitment System, only goes in the Manager’s Manual – just the people that employ people. This is another thing they do every Friday night that doesn’t make any money, and it’s not meant to, but its a marketing tool for the kids in the middle to upper level Squads, Learn To Swim kids. Any child that comes in for a swimming lesson puts their name in a bowl for every lesson they come in for in December. mécanismes prévus dans la norme à . At the moment that is myself, shortly within a year Rich Cahalan will move out of this position into Field Manager’s position. That’s what the ‘E-myth’ is, the ‘entrepreneurial myth.’ The person that starts the business is a technician suffering from an entrepreneur seizure. Remember that’s done for each individual school, that’s the total. Let’s assume you’re going to build a house. You probably want to know how many times your teachers sneeze,” well, I’d like to, but we don’t keep that… but the two key indicators in your business that John and I really harp on or push, is your weekly lesson comparison and your wages to income percent. Hey! Father-in-law? At the top here gives 160 me what income they deposited on what days. In our Agreement To Teach, we actually put them on probation for three months, working in our schools. I don’t want to do this, this is crazy.” I sort of went and walked about, rode dirt bikes (got pretty good at that too) but I didn’t get into the business until I could see that there was something at the end of the line that could free me up to do other things, besides stress out and worry about a business. When you see a rake in front of you, a baseball bat, a fin, a flipper, or something like that, it’s a nude male one for the female staff to take. I sit with them every December and we work out our budget for the next year so its something we both agree on and not something I just sit with ‘high in the sky’ dreams. This is only the front cover. I am still playing with these so they are sort of in the formative stages but what we’re trying to emphasize here, the fun side of things: part time, fun, no experience necessary. Both our pools were really too deep for teaching some of the younger children. I don’t think at that time Forbes actually had a job for me. So I got more interested in riding motorbikes and going on trips and letting my wife run the schools. FAQs; Ideal work/life balance; What are the benefits? Major purchases? In this report here is a note about a pool problem. Then they go in the water for training and if there is any video supplements given to them, we give those out. That’s what we’re 148 going to talk about now. Month by month, you need to get your program working out. Travel? You see, I actually knew something then that Forbes didn’t know. Giving them just a manual or looking at a video is not just the way you would start to train and get it done properly. Then that’s where all the deposits and money came in. That’s what everybody got. Part of that job has allowed me to travel around the world quite a bit, presenting papers and it has really helped to expose me to how other swim schools are run in other parts of the world. As they move through the levels, they get their certificates – if you want to call them that; we don’t like to call them certificates because it implies that we certify somebody, so we call them awards. Then, down in the bottom is what the monthly income to date is. Doing it, doing it, doing it, doing it, you’re not looking after yourself and the complete reverse happens. Then you should collect any company property, including manuals, and keys, etc., and escort the person off the property. I was only there actually on a student’s visa so I was illegal here in America, but I actually started this business and I didn’t think it was going to go on because I thought I would probably leave and go back. And that’s a good thing. That’s what’s been put together, over probably 10 or 11 years into this teaching manual that we have developed. K Gale. As our intimate and boutique design is focused on having a more personal approach to learn to swim, so too is the focus on simplicity for owners. How do we schedule all these people that you are talking about? I should say we found a few things on here that are not going to work either, so you do modify this thing as you go. There is decent growth potential for a swim school because it is always possible to expand lessons to different groups of clients. You work out monthly what you think you are going to do, so you develop a marketing plan monthly. She said, “Go where?” I said, “I don’t know. All interviews are conducted in a private room. This is his baby pool or his small pool or his preschool pool, just 16 meters. In other words what you want out of life. Thank you for your commitment to "coaching the coaches"! Everybody sort of has their own level way of doing programs, and way of doing your own awards, and I am sure you have those but they are real important in a program so that you can give directions to your students and your teachers know they have some responsibility in what they are trying to do and allows the child and parents to realize there is somewhere to go after they have finished their awards. You need to start by asking the questions, “What do I want? Mortgage doesn’t change, gas bills, electricity bills don’t change. We know, speaking of the Japanese, that you can take this potential we just showed you and divide by 2 and that’s a realistic goal. It reads something like “you are now allowed to move to the so and so group.” So on the certificate it says you have done these skills and the school now allows you to move to the next group so it is presuming you are continuing on in our program. Well, every year 1 million of you people go in to businesses. 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